When we develop online content header tags are a big part.
Used correctly, they can increase your position in search engines.
However, used incorrectly, header tags can negatively impact rankings and even lead to penalties and lower results.
Define the Title Tags & H1 Headers
Here is the actual HTML code we’re discussing:
- Title Tag: <title>
- H1 Header Tag: <h1>
In a broad sense, the title and H1 header tags share a similar function, which is why confusion often stems between the two.
The purpose of both is to contain the title of your webpage, the two tags do not have to, but should contain the same info.
The key difference between these tags is where their content appears. That difference impacts how search engines and web surfers analyze your page.
Title Tag: The Title Tag is known as a meta tag. This meta tag displays as the title of your webpage when a visitor searches for a relevant keyword and then your page is listed in the results.
It also serves as the hyperlink that surfers will click on to visit the page.
Additionally, when a user visits your page, this title appears in the title bar at the top of the Web browser. As well as when someone bookmarks the page, the Title Tag provides a default bookmark title.
Note that the Title Tag does not appear in the body of the webpage, only in the meta tag.
H1: The H1 Header does not typically show up in search engines, and instead appears within your webpage. Because it displays the largest text, the H1 Header tag is often used to create a title at the top of the page.
Common Best Practices:
- Use only one Title Tag and one H1 Header per webpage
- Include the page’s primary keywords in both tags
- Try to place the keyword early in both tags
- Use the keyword only once within each tag
- Keep both titles short (40 – 70 characters or less recommended)
Don’t obsess over h1 length. It’s not as important as it used to be.
Remember, if it’s too short, you’re wasting valuable space. But if it’s too long, you’re diluting the power of the tag.
A medium length header, 20-70 characters, is just right. You can use a normal sentence as an h1, and it’s totally fine.
Your h1 should be the most important visual element on the page.
- H1 It should be big.
- It should be strong.
- Be noticeable.
- You should use whatever visual, formatting, and style elements are necessary to make that thing stand out.
Leave it to Google?
If you don’t use a strong keyword in your h1, then Google can still find out what the page is about, index it appropriately, and give you a nice rank.
But why leave out the opportunity to give Google all of the information it needs and wants right in your website source code?
Use a focused long-tail keyword in your h1.
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
So, yes, I recommend that you use a long-tail keyword in your h1.
- Don’t force it.
- Make it natural.
- Do NOT stuff!
Lets summarize the rules for creating amazing h1 tags.
- Use only one h1 tag.
- Your h1 tag should describe the topic of your page.
- Make your h1 tag stand out.
- Create h1s that provide a good user experience.
- Use a focused long-tail keyword in your h1 tag.
I suggest that clients do an h1 audit to get more web traffic.
Do not underestimate the power of a well thought h1 tag. It’s quick. It’s easy. And it gets great results in record times.