Schema markup

Schema markup

Schema markup. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.  If you've ever used rich snippets, you'll understand exactly what schema markup is all about.  Here's an example of a local business that has markup on its event schedule page. Phone number & email address. Highlighting a customer service or sales number can lead to more customer engagement and conversions.  Email addresses also have the potential to appear in knowledge graph panels and branded featured snippets. Alternate names. If your brand name is searched often with different variations. This is a great way…
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