Schema markup

Schema markup.

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. 

Here’s an example of a local business that has markup on its event schedule page.

  • Phone number & email address. Highlighting a customer service or sales number can lead to more customer engagement and conversions. 
  • Email addresses also have the potential to appear in knowledge graph panels and branded featured snippets.
  • Alternate names. If your brand name is searched often with different variations. This is a great way to help Google understand these variations and ensure your knowledge graph appears for these variations.
  • Improved crawling of the content on your site. Structured data serves up your content in an understandable format the search engines can easily read and recognize.
  • Potential to have rich results (e.g., rich snippets, knowledge graph) appear in the search engine results pages (SERPs). Improve your organic search visibility and organic click-through rate. Certain schema markup, such as product reviews and aggregate ratings, can be used in paid ads within Google.

Image Gallery schema markup

The Image Gallery schema markup is a great opportunity to mark up all images within a gallery. 

This can be impactful for product pages which usually have an image gallery displaying four or five images. 

It allows Google to easily recognize the different images and utilize them for different types of results.

Business Example

..script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "AWebsiteGuy",
"logo" : "http://www.example.com/image.jpg",
"description": "This is the example of where your description! ",
"image" : "http://www.example.com/image.png",
"telephone" : "(541) 987-1234",
"email" : "admin(at)example.com",
"address" : {
"@type" : "PostalAddress",
"streetAddress" : "123 SE 4TH ST",
"addressLocality" : "YourTown",
"addressRegion" : "WA.",
"postalCode" : "99352."
},
"openingHours":["Mo-Fr 08:00-21:00", "Sa 09:00-22:00", "Su 09:00-21:00"],
"currenciesAccepted": "USD",
"priceRange" : "$000 - $200",
"paymentAccepted":"Cash, Credit Card",
"url":"http://www.example.com/"
}

In Conclusion

So, there you have it: a few schema markup opportunities you may not currently be using and can leverage if applicable to your site.