Creating A Electronic Press Kit (EPK)
Creating a electronic press kit (epk) is the first step to making a strong first impression with promoters and journalists.
We start with a WordPress template, and customize it, creating a electronic press kit (EPK) as unique as your band. Powerful design tools make it easy to build an electronic press kit in minutes, for all devices.
What is an EPK?
Your electronic press kit (EPK) is your professional music resume. Promoters, venue talent buyers, journalists, and music supervisors use this to understand who you are as an artist. What you bring to the table, and ultimately why they should care about you. As such, the smallest details may make or break you. Hence in this competitive environment, crafting the perfect EPK is critical to your success in making connections and scoring gigs.
Do I really need an EPK?
If you want coverage, you should make it as quick and simple as possible for someone to track down the information they need to write about you. As well as the contact info they would need to find further information. A clean, organized electronic press kit (EPK) will be far better received than a huge attachment on an email, especially if it’s an unsolicited email.
What goes into creating a electronic press kit?
Let’s break down the essential elements of an Electronic Press Kit (EPK) for artists in the music industry.
Adding your music is the most crucial element of creating a electronic press kit (EPK). People often play the first few tracks featured on your EPK, so include your very best three tracks at the top of the list in order. Not sure how to rank your music? Turn to fan feedback, purchase history, production quality, or stream counts to help you decide.
Your biography is another fundamental part of the press kit. This is your chance to spotlight the highlights of your career. Include brief details of any previous or upcoming releases, milestone achievements, collaborations, recent shows at notable venues, and any significant endorsements.
Bio’s should be well-written, clear and concise. Provide enough detail to give an insight, but not so detailed that it becomes tiresome to read. Avoid telling your entire musical journey. Moreover, keep your bio short, relevant, and up-to-date.
It is also recommended to prepare different length versions of your bio for different media purposes. Keep a short version and a longer version.
PHOTOS AND ARTWORK
Professional looking photographs are a must for any press kit. Be sure to include a compilation of vertical and horizontal hi-resolution photos to fit the varying layouts preferences of different media outlets.
Also, high-quality press shots will have large file sizes. Uploading them to a Dropbox folder or another shareable link for ease of access works better than attaching large files to emails.
LOGOS AND BRANDING
It’s also a good idea to provide your logo or any branding material if you have any. Also, be sure to include a scalable vector image of your logo for promoters and venues who will use it on any promotional material.
Having a video that captures your artistic personality or demonstrates your live performances will likely help you. Moreover, music videos or promotional videos provide multimedia content for writers to share with their readers. Music writers are far more likely to feature an artist with a compelling video that accompanies their music. Similarly, promoters are more likely to book you for a gig if you have a great live video showing off your chops and stage presence.
Provide links to your brand’s online presence. Include links to your website, social media, music, videos, and anywhere else that offers additional information about your brand. Also, make sure all your artist social media profiles are regularly updated.
Moreover, label all of your links so they are easily identifiable. For example, social media, official website, any places where people can listen or purchase your music.
PRESS AND TESTIMONIALS
Have you been featured or interviewed on music websites or magazines? Be sure to include short quotes and links to any press coverage. Also, add any favorable reviews or testimonials from respected industry professionals. A few key points of interest will help build your profile, credibility, and presentation.
Do you have upcoming tour dates? Listing forthcoming gigs, tours, or shows helps booking agents work around your current schedule. Additionally, anyone mentioning you on a radio show, podcast or in a blog post can include the dates and help promote them.
Finally, don’t forget to provide your contact information. Include your management teams contact details as well if applicable.
Once you’ve completed your EPK, make it readily available. Many musicians and DJs use Dropbox or similar file hosting services to create accessible links they share in emails. Also, if you have an official website, make your EPK downloadable or accessible from the site. Lastly, print out a few copies you can hand out while out on the road. Good luck!