Incorporate Video into Your Content Strategy.
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. If a picture is worth a thousand words, a video is war and peace! Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
We've been living in a video age for a while, between the seemingly endless supply of homemade videos and sites like YouTube that share them. What's more, new platforms like Vine and SnapChat create new channels for micro-videos, which only take a few seconds but can have a big impact on a company's reach.
Mobile video content consistently outperforms blogs and other text-based content. Pinterest boards now generate more revenue for retailers than tweets or Facebook posts. One study shows the retention rate for visual information can reach 65% versus 10% for text-based information. It's hardly surprising, visual media works.
Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. GET IT IN YOURS Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is king and fresh equals first.
Below are the some benefits, in no particular order, of adding custom video to your website. Quickly Deliver Your Message. Engage Your Website Visitors. Be Entertaining. Give Your Company a Personality. Strengthen the Bond with Your Visitors. Increase Your Reach. Stand Out from Your Competition.
Get your message front and center with video.
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